Naik, Prasad: search on Z-Library

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1

Discovering How Advertising Grows Sales and Builds Brands

Bruce, Norris I, Peters, Kay, Naik, Prasad A

Journal:

Journal of Marketing Research

Year:

2012

Language:

english

File:

PDF, 440 KB

english, 2012

2

Building Brand Awareness in Dynamic Oligopoly Markets

Naik, Prasad A., Prasad, Ashutosh, Sethi, Suresh P.

Journal:

Management Science

Year:

2008

Language:

english

File:

PDF, 258 KB

english, 2008

3

Planning Media Schedules in the Presence of Dynamic Advertising Quality

Prasad A. Naik, Murali K. Mantrala and Alan G. Sawyer

Journal:

Marketing Science

Year:

1998

Language:

english

File:

PDF, 671 KB

english, 1998

4

Planning Marketing-Mix Strategies in the Presence of Interaction Effects

Naik, Prasad A., Raman, Kalyan, Winer, Russell S.

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 188 KB

english, 2005

5

Cross-Media Consumption: Insights from Super Bowl Advertising

Bharadwaj, Neeraj, Ballings, Michel, Naik, Prasad A.

Journal:

Journal of Interactive Marketing

Year:

2020

Language:

english

File:

PDF, 441 KB

english, 2020

6

A New Dimension Reduction Approach for Data-Rich Marketing Environments: Sliced Inverse Regression

Prasad A. Naik, Michael R. Hagerty and Chih-Ling Tsai

Journal:

Journal of Marketing Research

Year:

2000

Language:

english

File:

PDF, 2.86 MB

english, 2000

7

Solvothermal Growth of PbBi 2 Se 4 Nano‐Flowers: A Material for Humidity Sensor and Photodetector Applications

Aher, Rahul, Bhorde, Ajinkya, Nair, Shruthi, Borate, Haribhau, Pandharkar, Subhash, Naik, Dhirsing, Vairale, Priti, Karpe, Smita, Late, Dattatray, Prasad, Mohit, Jadkar, Sandesh

Journal:

physica status solidi (a)

Year:

2019

Language:

english

File:

PDF, 5.85 MB

english, 2019

8

Optimal Advertising When Envisioning a Product-Harm Crisis

Rubel, Olivier, Naik, Prasad A., Srinivasan, Shuba

Journal:

Marketing Science

Year:

2011

Language:

english

File:

PDF, 374 KB

english, 2011

9

BidAnalyzer: A Method for Estimation and Selection of Dynamic Bidding Models

Jap, Sandy D., Naik, Prasad A.

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 251 KB

english, 2008

10

Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues

Venkatesh Shankar, Alladi Venkatesh, Charles Hofacker, Prasad Naik

Journal:

Journal of Interactive Marketing

Year:

2010

Language:

english

File:

PDF, 379 KB

english, 2010

11

BidAnalyzer: A Method for Estimation and Selection of Dynamic Bidding Models

Sandy D. Jap and Prasad A. Naik

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 2.33 MB

english, 2008

12

Pesticide residue in organic and conventional food-risk analysis

Rekha, S.N. Naik, R. Prasad

Journal:

Journal of Chemical Health and Safety

Year:

2006

Language:

english

File:

PDF, 139 KB

english, 2006

13

Understanding the Impact of Synergy in Multimedia Communications

Naik, Prasad A., Raman, Kalyan

Journal:

Journal of Marketing Research

Year:

2003

Language:

english

File:

PDF, 204 KB

english, 2003

14

Spatiotemporal Allocation of Advertising Budgets

Aravindakshan, Ashwin, Peters, Kay, Naik, Prasad A

Journal:

Journal of Marketing Research

Year:

2012

Language:

english

File:

PDF, 301 KB

english, 2012

15

A Hierarchical Marketing Communications Model of Online and Offline Media Synergies

Prasad A. Naik, Kay Peters

Journal:

Journal of Interactive Marketing

Year:

2009

Language:

english

File:

PDF, 611 KB

english, 2009

16

A New Dimension Reduction Approach for Data-Rich Marketing Environments: Sliced Inverse Regression

Naik, Prasad A., Hagerty, Michael R., Tsai, Chih-Ling

Journal:

Journal of Marketing Research

Year:

2000

Language:

english

File:

PDF, 188 KB

english, 2000

17

[Advances in Intelligent Systems and Computing] Emerging Research in Computing, Information, Communication and Applications Volume 882 (ERCICA 2018, Volume 1) || A Multifactor Authentication Model to Mitigate the Phishing Attack of E-Service Systems from Bangladesh Perspective

Shetty, N. R., Patnaik, L. M., Nagaraj, H. C., Hamsavath, Prasad Naik, Nalini, N.

Year:

2019

Language:

english

File:

PDF, 662 KB

english, 2019

18

The Anatomy of the Advertising Budget Decision: How Analytics and Heuristics Drive Sales Performance

Kolsarici, Ceren, Vakratsas, Demetrios, Naik, Prasad A.

Journal:

Journal of Marketing Research

Year:

2020

Language:

english

File:

PDF, 654 KB

english, 2020

19

Controlling Measurement Errors in Models of Advertising Competition

Naik, Prasad A., Tsai, Chih-Ling

Journal:

Journal of Marketing Research

Year:

2000

Language:

english

File:

PDF, 225 KB

english, 2000

20

Dynamic Marketing Budgeting for Platform Firms: Theory, Evidence, and Application

Sridhar, Shrihari, Mantrala, Murali K, Naik, Prasad A, Thorson, Esther

Journal:

Journal of Marketing Research

Year:

2011

Language:

english

File:

PDF, 461 KB

english, 2011

21

Controlling Measurement Errors in Models of Advertising Competition

Prasad A. Naik and Chih-Ling Tsai

Journal:

Journal of Marketing Research

Year:

2000

Language:

english

File:

PDF, 2.36 MB

english, 2000

22

[Advances in Intelligent Systems and Computing] Emerging Research in Computing, Information, Communication and Applications Volume 882 (ERCICA 2018, Volume 1) || An Active Mixer Design For Down Conversion in 180 nm CMOS Technology for RFIC Applications

Shetty, N. R., Patnaik, L. M., Nagaraj, H. C., Hamsavath, Prasad Naik, Nalini, N.

Year:

2019

Language:

english

File:

PDF, 1.03 MB

english, 2019

23

Homeless people with mental illness in India and COVID-19

Naik, Shalini S, Gowda, Guru S, Shivaprakash, Prakrithi, Subramaniyam, Bhaskaran Aandi, Manjunatha, Narayana, Muliyala, Krishna Prasad, Reddi, V Senthil Kumar, Kumar, Channaveerachari Naveen, Math, Su

Journal:

The Lancet Psychiatry

Year:

2020

File:

PDF, 44 KB

2020

24

Choice Models and Customer Relationship Management

Wagner Kamakura, Carl F. Mela, Asim Ansari, Anand Bodapati, Pete Fader, Raghuram Iyengar, Prasad Naik, Scott Neslin, Baohong Sun, Peter C. Verhoef, Michel Wedel, Ron Wilcox

Journal:

Marketing Letters

Year:

2005

Language:

english

File:

PDF, 140 KB

english, 2005

25

Experimental assessment of toxic phorbol ester in oil, biodiesel and seed cake of Jatropha curcas and use of biodiesel in diesel engine

Lalit Prasad, Subhalaxmi Pradhan, L.M. Das, S.N. Naik

Journal:

Year:

2012

Language:

english

File:

PDF, 620 KB

english, 2012

26

Isotonic single-index model for high-dimensional database marketing

Prasad A. Naik, Chih-Ling Tsai

Journal:

Computational Statistics & Data Analysis

Year:

2004

Language:

english

File:

PDF, 280 KB

english, 2004

27

Uphill or Downhill? Locating the Firm on a Profit Function

Murali K. Mantrala, Prasad A. Naik, Shrihari Sridhar and Esther Thorson

Journal:

Journal of Marketing

Year:

2007

Language:

english

File:

PDF, 2.77 MB

english, 2007

28

Introduction to the special issue on online pricing

Sandy D. Jap, Prasad A. Naik

Journal:

Journal of Interactive Marketing

Year:

2004

Language:

english

File:

PDF, 63 KB

english, 2004

29

Understanding the Impact of Synergy in Multimedia Communications

Prasad A. Naik and Kalyan Raman

Journal:

Journal of Marketing Research

Year:

2003

Language:

english

File:

PDF, 2.65 MB

english, 2003

30

Development of a novel smartphone-based application for accurate and sensitive on-field hemoglobin measurement

Ghatpande, Niraj S., Apte, Priti P., Joshi, Bimba N, Naik, Sadanand S., Bodas, Dhananjay, Sande, Vishvajit, Uttarwar, Pravin, Kulkarni, Prasad Padmakar

Journal:

Year:

2016

Language:

english

File:

PDF, 1.09 MB

english, 2016

31

Clicks and Mortar: The Effect of On-line Activities on Off-line Sales

Eyal Biyalogorsky, Prasad Naik

Journal:

Marketing Letters

Year:

2003

Language:

english

File:

PDF, 106 KB

english, 2003

32

How does awareness evolve when advertising stops? The role of memory

Ashwin Aravindakshan, Prasad A. Naik

Journal:

Marketing Letters

Year:

2011

Language:

english

File:

PDF, 256 KB

english, 2011

33

Measurement and covariance analysis of 232Th(n, 2n)231Th reaction cross sections at the effective neutron energies of 8.97 and 16.52 MeV

Karkera, Meghna, Naik, Haladhara, Punchithaya, Sripathi, Prasad, Manjunatha, Yeraguntla, Santhi Sheela, Suryanarayana, Saraswatula Venkata, Ganesan, Srinivasan, Vansola, Vibha, Makhwana, Rajnikanth

Journal:

Journal of Radioanalytical and Nuclear Chemistry

Year:

2018

Language:

english

File:

PDF, 550 KB

english, 2018

34

The effects of expert quality evaluations versus brand name on price premiums

Apelbaum, Eidan, Gerstner, Eitan, Naik, Prasad A.

Journal:

Journal of Product & Brand Management

Year:

2003

Language:

english

File:

PDF, 282 KB

english, 2003

35

Modeling Marketing Dynamics by Time Series Econometrics

Koen Pauwels, Imran Currim, Marnik G. Dekimpe, Eric Ghysels, Dominique M. Hanssens, Natalie Mizik and Prasad Naik

Journal:

Marketing Letters

Year:

2004

Language:

english

File:

PDF, 1.57 MB

english, 2004

36

New set of PCR primers for SYBR green-based qPCR detection of IMNV in India

Kokkattunivarthil, Shyam, Krishnan, Rahul, Kezhedath, Jeena, Prasad, Kurcheti Pani, Naik T., Vismai

Journal:

Year:

2018

Language:

english

File:

PDF, 645 KB

english, 2018

37

Extending the Akaike Information Criterion to Mixture Regression Models

Naik, Prasad A, Shi, Peide, Tsai, Chih-Ling

Journal:

Journal of the American Statistical Association

Year:

2007

Language:

english

File:

PDF, 326 KB

english, 2007

38

Multi-Index Binary Response Analysis of Large Data Sets

Naik, Prasad A., Wedel, Michel, Kamakura, Wagner

Journal:

Journal of Business and Economic Statistics

Year:

2010

Language:

english

File:

PDF, 724 KB

english, 2010

39

How does awareness evolve when advertising stops? The role of memory

Ashwin Aravindakshan and Prasad A. Naik

Journal:

Marketing Letters

Year:

2011

Language:

english

File:

PDF, 1.10 MB

english, 2011

40

[IEEE 2019 Sixth Indian Control Conference (ICC) - Hyderabad, India (2019.12.18-2019.12.20)] 2019 Sixth Indian Control Conference (ICC) - Robust Control of Three Axis Gimbal System Using Finite Time Disturbance Estimation

Dhoot, Nilesh, Kurode, Shailaja, Naik, Prasad, Tamhane, Bhagyashri, Kolhe, Jaywant

Year:

2019

File:

PDF, 1.64 MB

2019

41

Measurement of 115In(n,2n)114mIn and 197Au(n,2n)196Au reaction cross sections at the neutron energies of 13.52 and 14.54Â MeV with covariance analysis

Sunitha, A. M., Nagaraja, Kamsali, Sachhidananda, H. B., Suryanarayana, S. V., Rudraswamy, B., Naik, Haladhara, Karkera, Meghna, Pasha, Imran, Sheela, Y. S., Prasad, Manjunatha

Journal:

Journal of Radioanalytical and Nuclear Chemistry

Year:

2020

File:

PDF, 720 KB

2020

42

Modeling Marketing Dynamics by Time Series Econometrics

Koen Pauwels, Imran Currim, Marnik G. Dekimpe, Dominique M. Hanssens, Natalie Mizik, Eric Ghysels, Prasad Naik

Journal:

Marketing Letters

Year:

2004

Language:

english

File:

PDF, 170 KB

english, 2004

43

Understanding the impact of churn in dynamic oligopoly markets

Ashutosh Prasad, Suresh P. Sethi, Prasad A. Naik

Journal:

Year:

2012

Language:

english

File:

PDF, 482 KB

english, 2012

44

Understanding the Memory Effects in Pulsing Advertising

Aravindakshan, Ashwin, Naik, Prasad A.

Journal:

Operations Research

Year:

2015

Language:

english

File:

PDF, 747 KB

english, 2015

45

True Synergy for Real Effects: How to Control Integrated Marketing Successfully

Naik, Prasad A., Peters, Kay

Journal:

GfK Marketing Intelligence Review

Year:

2015

Language:

english

File:

PDF, 1.16 MB

english, 2015

46

Fractional Tikhonov regularization to improve the performance of extreme learning machines

Naik, Shraddha M., Jagannath, Ravi Prasad K., Kuppili, Venkatanareshbabu

Journal:

Physica A: Statistical Mechanics and its Applications

Year:

2020

File:

PDF, 931 KB

2020

47

Uphill or Downhill? Locating the Firm on a Profit Function

Mantrala, Murali K, Naik, Prasad A, Sridhar, Shrihari, Thorson, Esther

Journal:

Journal of Marketing

Year:

2007

Language:

english

File:

PDF, 266 KB

english, 2007

48

Facile combustion synthesized orthorhombic GdAlO3:Eu3+ nanophosphors: Structural and photoluminescence properties for WLEDs

Jisha, P.K., Naik, Ramachandra, Prashantha, S.C., Nagabhushana, H., Sharma, S.C., Nagaswarupa, H.P., Anantharaju, K.S., Prasad, B. Daruka, Premkumar, H.B

Journal:

Journal of Luminescence

Year:

2015

Language:

english

File:

PDF, 2.93 MB

english, 2015

49

Long-term Profit Impact Of Integrated Marketing Communications Program

Raman, Kalyan, Naik, Prasad A.

Journal:

Review of Marketing Science

Year:

2004

Language:

english

File:

PDF, 329 KB

english, 2004

50

Selective Disparity of Ordinary Chondritic Precursors in Micrometeorite Flux

Rudraswami, N. G., Fernandes, D., Naik, A. K., Shyam Prasad, M., Carrillo-Sánchez, J. D., Plane, J. M. C., Feng, W., Taylor, S.

Journal:

The Astrophysical Journal

Year:

2018

Language:

english

File:

PDF, 6.09 MB

english, 2018

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